Today I wanted to write about the top ten ways I look at keeping visitors engaged on your website for longer, and debunk some older myths about attracting visitors to your website:
- We all say it, “never judge a book by it’s cover,” but when it comes to the web, everyone of us does it. Make it pretty. First impressions can last for years.
- If you have a lot of content in your site, allow viewers to find what they are looking for quickly and easily with a search bar. Make sure you can use more than 24 characters; specificity is key.
- They say there’s nothing worse than having no internet, unless it’s slow internet. Keep your websites loading fast even at slower connection speeds by using compressed code and resized images.
- Content: the more you have available in bite-sized chunks that naturally guide people around your website, the longer they will stay. Consider starting a blog. They tend to drive more traffic to a website, and could be a key factor in staying atop the search engine charts.
- Let’s talk about typography. Remember, 8% of men are colorblind, so:
- Keep the number of different fonts to a minimum
- Stick to only 45 to 75 characters per line
- Use 4 or fewer colors in type to decrease confusion
- On average, only 28% of the text on any site is read. Too much irrelevant information forces 62% of online shoppers to actually give up on their purchase. Always. Be. Brief.
- Make your site visually appealing. This isn’t that hard either: think modern architecture. Focus on clean lines, minimalism and maybe add an accent colour here or there to hold interest.
- Have you ever read a textbook and glanced at a large paragraph, become too overwhelmed and skipped it? We all have that same stress to a degree, especially when we are not experts in that knowledge area. When your visitors are voluntarily opening your pages, it makes more sense to be concise. Use each paragraph to tell a single point, and draw attention to important points by changing up the formatting.
- Quote your customers – asking current customers to give testimonials for your website is one of the best ways to ensure that they will continue to be invested in a partnership with you. It also allows new customers to see how you’ve been able to solve problems in the past, meaning you will likely have a solution for them.
- Answer their questions. Ask clients and customers to share their burning questions with you and then share your response on your site. Show that you are actively engaging with your audience and they will return the favour.
Make the most of your message: with these tips, you’ll have site traffic going through the roof!